In March 2019 Endurescreens successfully delivered a projection screen for this state-of-the-art 5D theatrical attraction at the Tongguan Kiln International Cultural and Tourism Center in Changsha, China. Magic Glaze is a 360° circular screen with a 45M diameter and a total screen area of 2148m². Using Endurescreens’ signature Pro+ perforated aluminium product and applying the most advanced seamless technology this magnificent screen is an ideal medium for the stimulating and exciting visual experience. To achieve the requirement for a 3D image needed by the client, our production team prepared a special 1.0 screen gain for the surface.

Magic Glaze is the biggest attraction in the culture centre, with the dome-like screen and a ceiling projection resembling a kiln. When guests enter the theatre, they feel they are walking into the interior of a flaming oven made possible with projection, scenic lighting and fog, perfectly portraying the culture behind the attraction and also the technology applied to it. Our partner on this project, Kraftwerk Living Technology, was responsible for the technical design, detailed planning, and turnkey delivery including all audio-visual integration for which they were proud to be awarded the prestigious Inavation Award in the Leisure and Entertainment Venue category at the Awards Gala in Amsterdam in 2020.