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Endurescreens made a significant impact at this year's IAAPA Europe exhibition in Vienna, 26-28 September 2023, where it announced a major achievement by launching its new AETHRA branded product for the first time. The event in the Austrian capital brought together industry leaders and innovators after a long break to discuss the technological advances made in recent years.

The AETHRA brand, which uses the latest screen technology, has been developed to meet the changing needs of the market. AETHRA's debut at IAAPA Europe marks a milestone in the company's history, as the new screen surface is designed to enhance the visual experience with unparalleled clarity, durability, and functionality. Endurescreens' presence at IAAPA Europe was more than a product launch; it was a testament to the company's commitment to innovation and quality. Company representatives were enthusiastic about the response they received at IAAPA Europe. "We were very pleased with the reception AETHRA received at the show," said Lei Yin, Sales Director of Endurescreens. "The positive feedback confirms our belief that the product will revolutionise the market. We are excited to see how AETHRA will be adopted and used by our customers."

As Endurescreens prepares for the global roll-out of AETHRA, the company remains committed to delivering products that not only meet but exceed customer expectations. The excitement at IAAPA Europe is just the beginning, as the new product launch will have a significant impact on the industry and will drive the next generation of screen technology.

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