Endurescreens Ltd, a leader in cutting-edge visual display solutions, made a significant impact at the SEA (Saudi Entertainment and Amusement) trade show in Riyadh, Saudi Arabia. The event, held from 7-9 May, brought together industry professionals and stakeholders from around the world, providing an excellent platform for the Company to showcase its latest developments.

Showcasing innovation

The Endurescreens stand was the centre of attention throughout the exhibition, attracting considerable attention with its showcase of cutting-edge visualisation and interactive technologies. The company showcased its latest screens, designed to enhance the visitor experience in entertainment venues, theme parks and public attractions.

The highlight of the exhibition, alongside the company's signature PRO+ product, was the recently launched Micro PRO, which offers unrivalled clarity and image quality. This product is designed to deliver a sharp image in a relatively small space, making it ideal for a wide range of entertainment applications.

Strategic steps

The SEA exhibition provided an excellent opportunity for Endurescreens to engage directly with potential customers and partners. Representatives from the company held several meetings and discussions with prospective partners to discuss opportunities for collaboration and market expansion within the Middle East entertainment sector. Saudi Arabia, with its ambitious Vision 2030 initiative to boost tourism and entertainment, represents an emerging market for Endurescreens' innovative solutions.

The company was particularly pleased with the enthusiastic response from local businesses, who showed a keen interest in adopting advanced visual technologies to improve the region's entertainment infrastructure. This is in line with regional efforts to develop world-class entertainment venues.

Market expansion and prospects

Endurescreens' participation in the SEA trade show is a strategic step to strengthen its presence in the Middle East. Lei Yin the company’s Director of Business Development stressed the importance of the event in strengthening their market position. "Our successful participation at the SEA trade show underscores our commitment to supporting Saudi Arabia's Vision 2030 by providing cutting-edge visual solutions that elevate the entertainment experience. The positive feedback we received here highlights the huge potential for growth and collaboration in this dynamic region," he said.

Endurescreens is committed to making a positive impact on the communities and economies it serves. The technologies on display at the exhibition not only enhance the visitor experience, but also contribute to the local economy by attracting tourists and supporting the growth of the entertainment industry. This commitment is in line with Saudi Arabia's Vision 2030, which seeks to create a vibrant society with diverse cultural and entertainment opportunities.